21A Reading Reflection No. 2

Bringing In A Second Opinion

1) What was the general theme or argument of the book?

• The general theme of the book, The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki is explaining how to master social media for your business. He provides a guide to users to show how to get the most out of their social media, so they are not wasting any time, effort, and money. Some of the steps given to guide users to have effective social media is building a social media foundation, finding a market, creating your profile, attracting followers, and linking social media and blogging. Overall, he gave the insight to help users use social media to their advantage and build better connections with their customers. 

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

• This book connected and enhanced what we are learning in ENT3003 by relating to some of the lectures that Dr. Pryor has taught. In the lectures, we talked about entrepreneurs needing promotion for their business or idea. One way he talked about entrepreneurs getting promotions and recognition for their business is through linkbacks. These linkbacks can be used effectively for recognition if you have good social media, create blogs, comment on blogs, and use social media influencers & cross-posting. This same thing we talked about in the lecture is what Kawasaki was explaining and reinforced the idea. 

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

• The exercise that I would design is getting the class to pick a social media platform and use it to promote their business plan. Aside from the interviews we do, this can be another form of feedback that we can use to see how potential customers may react to our idea. Also, this can allow us to apply some techniques that Professor Pryor mentioned when trying to gain sales and leads through promotion. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

• Most of the insight that was mentioned in the book was stuff I have heard from previous classes, however, the one ‘aha’ moment is when Kawasaki explained the need for new content continuously. To keep a consistent following on social media platforms, you need to have enough content that is quality, relevant, and entertaining. I have always heard this, but I fully understand what this means now.